³ÉÈË¿ìÊÖ
THREE reaches 16.3 million viewers in its first week on air
More
than 16.3 million viewers sampled the output of ³ÉÈË¿ìÊÖ THREE for more
than 15 minutes in the channel's first week on air between the launch
on Sunday 9 February and Sunday 16 February.
This
quarter hour reach means that across all channels 39% of all 25
- 34 year olds watched ³ÉÈË¿ìÊÖ THREE programming at some point last
week.
Viewers
had the chance to sample output across ³ÉÈË¿ìÊÖ THREE and special zoned
areas of programming on ³ÉÈË¿ìÊÖ ONE and ³ÉÈË¿ìÊÖ TWO.
³ÉÈË¿ìÊÖ
THREE's audiences across the first week averaged 219,000 in digital
homes. This figure represents an almost three fold increase from
78,000, the average audience for the last quarter of 2002 for ³ÉÈË¿ìÊÖ
Choice.
A total
of 25.1 million viewers sampled the output of ³ÉÈË¿ìÊÖ THREE for three
minutes in its first week on air from Sunday 9 February to Sunday
16 February.
Speaking
one week on from launch Stuart Murphy, Controller ³ÉÈË¿ìÊÖ THREE, said:
"³ÉÈË¿ìÊÖ
THREE has got off to an encouraging start, and it's a tribute to
the creative strength of the talent and the programme makers. These
figures show that there is an appetite in the market place for originated
British programming covering all subjects from entertainment and
drama to news and current affairs."
The
channel's originated programming was instrumental in attracting
audiences to the new digital channel. Nearly 700,000 people watched
episode one of Burn It, a gripping and original
drama commissioned specially for the launch from Red Productions,
across the first week on ³ÉÈË¿ìÊÖ THREE and 0.8 million viewers watched
it on ³ÉÈË¿ìÊÖ ONE.
Dom
Joly's spoof chat show, This Is Dom Joly, his first
outing for the ³ÉÈË¿ìÊÖ, peaked with an audience in digital homes of
214,000 and averaged 0.5 million on ³ÉÈË¿ìÊÖ ONE.
Swiss
Toni, of Fast Show fame, peaked at 297,000 digital viewers
and 0.6 million tuned in to see him on ³ÉÈË¿ìÊÖ TWO.
But
successes were not confined to Drama and Entertainment programming.
The News Show, ³ÉÈË¿ìÊÖ THREE's dedicated week night
15-minute news bulletin, was watched by more people in digital homes
than Channel 5 News on Thursday 13 February and peaked with an audience
of 91,000.
Celebdaq,
a unique interactive programme which combines entertainment, business
and news with the excitement of real time share trading in some
of the world's best known celebrities, was watched by a peak audience
of 94,000 in digital homes. The site has 100,000 players and receives
around 3 million hits per week.
Dreamspaces,
an arts series about modern architecture and contemporary design,
peaked at 97,000 and Body Hits, the first science
series for ³ÉÈË¿ìÊÖ THREE peaked at 220,000.
Johnny
Vaughan's chatshow Johnny Vaughan Tonight peaked
at 209,000 viewers on ³ÉÈË¿ìÊÖ THREE and averaged 1.1 million on ³ÉÈË¿ìÊÖ
ONE.
The
EastEnders premiere on Friday 14 February became
the highest rating programme across ³ÉÈË¿ìÊÖ Choice/³ÉÈË¿ìÊÖ THREE with 1.18
million viewers and a 11% share.
Notes
to Editors
•
All figures listed are for peak time viewing between 7.00 - 11.00pm.
•
The average audience per evening across the week were as follows:
| Sunday |
171,000 |
| Monday |
203,000 |
| Tuesday |
376,000 |
| Wednesday |
240,000 |
| Thursday |
300,000 |
| Friday |
225,000 |
| Saturday |
71,000 |
| Sunday |
168,000 |
•
³ÉÈË¿ìÊÖ THREE broadcasts from 7.00pm - 4.00am each day.
•
³ÉÈË¿ìÊÖ THREE joins ³ÉÈË¿ìÊÖ ONE, ³ÉÈË¿ìÊÖ TWO, ³ÉÈË¿ìÊÖ FOUR, C³ÉÈË¿ìÊÖ and Cbeebies as
part of the ³ÉÈË¿ìÊÖ's portfolio of television channels.
THREE
is the magic number - press pack and video clips (23.01.03)
³ÉÈË¿ìÊÖ
THREE announces distinctive News and Current Affairs programmes
for the under 35s (23.01.03)
³ÉÈË¿ìÊÖ
ONE and ³ÉÈË¿ìÊÖ TWO lend support to launch of ³ÉÈË¿ìÊÖ THREE (07.01.03)
³ÉÈË¿ìÊÖ
THREE to launch on 9 February 2003 (19.11.02)
³ÉÈË¿ìÊÖ
unveils new logo for ³ÉÈË¿ìÊÖ THREE (16.10.02)
³ÉÈË¿ìÊÖ
welcomes approval for ³ÉÈË¿ìÊÖ THREE (17.09.02)
All the
³ÉÈË¿ìÊÖ's digital services are now available on ,
the new free-to-view digital terrestrial television service, as well
as on satellite and cable.
Freeview
offers the ³ÉÈË¿ìÊÖ's eight television channels - including ³ÉÈË¿ìÊÖ THREE
- as well as six ³ÉÈË¿ìÊÖ radio networks.
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