³ÉÈË¿ìÊÖ

The ³ÉÈË¿ìÊÖ issued a press statement at 4.00pm today (26 February 2010).

"Last summer, the ³ÉÈË¿ìÊÖ Trust challenged the ³ÉÈË¿ìÊÖ to develop a new strategy to meet the opportunities and the threats of the rapidly changing media landscape.

"Although the details have yet to be agreed – and today's press speculation is therefore premature – the ³ÉÈË¿ìÊÖ expects to present its proposals to the ³ÉÈË¿ìÊÖ Trust in the near future.

"At the core of the strategy will be a renewed commitment to serving the British public with programmes and services of the highest quality. Audiences admire and value the ³ÉÈË¿ìÊÖ's digital services and the ³ÉÈË¿ìÊÖ will remain fully committed to online and to digital television and radio.

"But the new strategy will lay out ways of focusing and concentrating licence fee investment on areas and services which are distinctive and best fulfil the ³ÉÈË¿ìÊÖ's public purposes, which meet the expectations of licence-payers but also leave plenty of space for commercial media providers."

³ÉÈË¿ìÊÖ Press Office