1.1 Advertising and sponsorship are important to any commercial service. If executed well, they provide funding and can enhance a consumer's experience by adding to the editorial proposition. However, if executed badly, they can be a reputational risk and cause future commercial relationships to be put in jeopardy.
1.2 These guidelines have been written to protect the 成人快手's global reputation and ensure our editorial integrity and independence are not compromised. They set out the types of advertising and sponsorship relationships that are acceptable around the 成人快手 brand. The guidelines apply to all 成人快手 commercial services and should be read in conjunction with any applicable regulatory codes.
They apply to all forms of advertising and sponsorship, including those created using artificial intelligence, and in all media including digital and social media, television and audio, and publications. Compliance with these guidelines fulfils the Commercial Criteria test regarding the reputation of the 成人快手, as set out in the Framework Agreement.
1.3 The guidelines should be applied in the spirit as well as the letter. That means that common sense should be applied. A strict legal interpretation should not be used to justify accepting an advertiser or sponsor which the guidelines intended to stop. Similarly, an unreasonable interpretation should not be used to prohibit something which is clearly in line with the intention of the guidelines.
(See also 2.16 on additional referral categories.)
1.6 For news services, the relevant senior editorial figure must approve operational guidance for circumstances in which advertising may be temporarily removed from all, or part, of the service.
Compliance
1.7 These guidelines are set by the Advertising Governance Committee. The Advertising Governance Committee is made up of representatives from 成人快手 Editorial Policy, together with representatives from relevant 成人快手 services. It approves the advertising compliance process for each commercial service.
1.8 The primary responsibility for ensuring advertising and sponsorship arrangements comply with these guidelines, and other applicable regulatory codes, rests with the commercial service itself. There must be a robust compliance process for each commercial service.
1.9 Each commercial service must have a designated 'Advertising Standards Guardian' or 'ASG' who takes responsibility for ensuring compliance with these guidelines. Certain types of advertising and all sponsorship arrangements require prior approval from the Advertising Standards Guardian. In other instances, referral should always be made to the ASG in cases of doubt.
1.10 The Advertising Standards Guardian and senior editorial figure for each commercial service are designated by the Advertising Governance Committee. These individuals should normally be in editorial roles with no direct commercial incentive to approve particular advertising and sponsorship campaigns. For example, they should not be in receipt of a Sales bonus.
1.11 A sample review of the advertising on each commercial service should be undertaken at intervals determined by the Advertising Governance Committee. The results of these reviews should be presented to the Advertising Governance Committee.