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Robotaxis: Look, no hands!

David Yelland and Simon Lewis look at how to PR driverless cabs. Can the British public be persuaded to take a ride when there's no one at the wheel?

How do you PR the future? That's the question David Yelland and Simon Lewis are wrestling with this week. As Uber says it's 'ready to go' with driverless cabs, can the British public be persuaded to jump in?

How do you sell a vision?

Also, in the extended edition on 成人快手 Sounds, they look at Gary Lineker's departure from the 成人快手 and the PR rules around staying silent or speaking out. And when is a gift not just a gift? Possibly when it's a $400m plane. David and Simon pull back the covers on the world of freebies.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for 成人快手 Radio 4

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31 minutes

Last on

Thursday 20:00

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8 tips for asking for a pay rise

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