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The New Elizabethans: Charles Saatchi James Naughtie reflects on the high flyer from the advertising world Charles Saatchi. The company he founded with his brother - Saatchi & Saatchi - was one of the most successful ad agencies in the 1980's. Saatchi is also a major art collector, known for his early sponsorship of Damien Hirst and Tracy Emin. He set up The Saatchi Gallery, which he donated to the public in 2010,along with over 200 pieces of art. The New Elizabethans have been chosen by a panel of leading historians, chaired by Lord (Tony) Hall, Chief Executive of London's Royal Opera House. The panellists were Dominic Sandbrook, Bamber Gascoigne, Sally Alexander, Jonathan Agar, Maria Misra and Sir Max Hastings. They were asked to choose: "Men and women whose actions during the reign of Elizabeth II have had a significant impact on lives in these islands and/or given the age its character, for better or worse.".