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Online scams are nothing new, but advances in artificial intelligence mean they're getting more convincing and harder to spot! In this piece we hear how fraudsters have been using AI-generated images to con shoppers into thinking they were buying from independent "family-run" shops here in the UK. However, they were getting cheap goods mass-shipped from warehouses in China. So, how common are AI-based scams? And what are the "red flags" we should be looking out for? Andrew Laughlin from the consumer group, Which?, explains.