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Your trust is very important to us. This means the ³ÉÈË¿ìÊÖ is committed to protecting the privacy and security of your personal data. It is important that you read this notice so that you are aware of how and why we are using such personal data. This privacy notice describes how we collect and use personal data about you during and after your relationship with us, in accordance with data protection law.

Why are we doing this and how can you participate?

Audiences are at the heart of everything we do at the ³ÉÈË¿ìÊÖ. We actively engage and ask our audience to take part and contribute in a variety of ways, including via SMS competitions.

Information on how to take part will be explained on-air or online including the specific SMS competition rules that apply. You will usually be asked to register for the competition by SMS, with the rest of the competition process taking place via phone call.

If you appear on-air, this may include the programme being available online and/or on demand, and your contribution may be used again in a future broadcast.

We may use your on-air appearance (if applicable) for promotional purposes on the ³ÉÈË¿ìÊÖ’s social media sites.

What personal data will the ³ÉÈË¿ìÊÖ collect and how will we use it?

The ³ÉÈË¿ìÊÖ will collect and process your personal data for the purposes of administering the SMS competition; keeping a record of winners for compliance and auditing purposes; to create broadcast content; and to provide the winner with their prize.

Personal data:

Depending on the nature of the competition, the ³ÉÈË¿ìÊÖ may collect and process the following personal data about you:

• Full name
• Phone number
• Location
• Your age, or confirmation you are old enough to take part
• A broadcast recording of your voice
• Your opinions, answers to our questions and biographical information you may wish to share

We may also collect your email address or postal address if you are a winner so that we can send you your prize.

Who is the Data Controller?

The ³ÉÈË¿ìÊÖ is the “data controller” of your personal data. This means that the ³ÉÈË¿ìÊÖ decides what your personal data is used for, and the ways in which it is processed. For the avoidance of doubt, your personal data will be collected and processed solely for the purposes set out in this privacy notice. As the data controller, the ³ÉÈË¿ìÊÖ has the responsibility to comply, and to demonstrate compliance with, data protection law.

Lawful basis for processing your personal data

The lawful basis on which the ³ÉÈË¿ìÊÖ processes the personal data is the performance of its public task. The ³ÉÈË¿ìÊÖ’s role is to act in the public interest and to serve all audiences with content which informs, educates and entertains.

We also have a legal obligation to process the personal data of the winners to comply with relevant competition regulations.

Sharing your personal data

The ³ÉÈË¿ìÊÖ works with our approved third-party providers who help us to provide some of our services. These partners only use your personal data on behalf of the ³ÉÈË¿ìÊÖ and not independently of the ³ÉÈË¿ìÊÖ. We use a third-party telephony platform to process SMS messages.

We may share personal data with a third party where required or permitted by law.

Retaining your personal data

Personal data stored on the SMS system will be held for two (2) years.

Other personal data from unsuccessful entrants will be retained for 6 months.

We keep records of winners and runners-up for two (2) years for auditing and compliance purposes.

If you appear on a broadcast, the programme will be retained and archived in perpetuity by the ³ÉÈË¿ìÊÖ.

Your personal data will be stored in the UK and the European Economic Area (EEA).

Your rights and more information

You have rights under data protection law:

• You can request a copy of the personal data the ³ÉÈË¿ìÊÖ stores about you.
• You have the right to request that we rectify any inaccurate or incomplete personal data that we hold about you.
• You have the right to ask for the personal data we collect about you to be deleted, however there are limitations and exceptions to this right which may entitle the ³ÉÈË¿ìÊÖ to refuse your request.
• In certain circumstances you have the right to restrict the processing of your personal data, or to object to the processing of your personal data.
• You have the right to ask that we transfer the personal data to you or to another organisation, in certain circumstances.

You can contact our, Data Protection Officer if you have questions or you wish to find out more details about your rights, please visit the ³ÉÈË¿ìÊÖ’s Privacy and Cookies Policy at .

If you have a concern about the way the ³ÉÈË¿ìÊÖ has handled your personal data, you can raise your concern with the supervisory authority in the UK, the Information Commissioner’s Office (ICO) .

Updating this privacy notice

We will revise the privacy notice if there are significant changes to how we use your personal data.